Non-transactional websites are the fastest-growing travel category reviews, destination guides, meta search)
5.6 websites are visited before making a hotel transaction
63% of travelers indicated they had tried to interact with a hotel on their mobile phone
You need to be out in multiple channels with your information -- they will look in other places, so using the niche aspect can only help.
Sabre wants to help us with an integrated approach that will help us measure the effect of our campaigns. See what "look-to-book" ratio is.
Organic is cheaper, and paid is quicker. Sabre recommends a balance of both.
Emerging Channels: Social Media
Monitor
Engage
Share
Build Buzz
Event calendar with links to social media helps your website.
Paolo compared and contrasted the long-tail result of niche marketing against the short-term results of a pay-per-click or similar campaign.
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Juli
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